Basic Attention Token bat

BAT is an Ethereum token that powers Brave web browser’s blockchain-based digital advertising platform. Internet users who browse the web using Brave's free web browser (available at Brave.com) can choose to replace the ads they see with advertisements on Brave's ad network. Users then receive BAT from advertisers as compensation for their attention

Basic Attention Token has two founders: Brendan Eich and Brian Bondy — two highly distinguished individuals in the internet browsing software industry. Brendan Eich is the CEO of Brave Software, Inc — the parent firm behind the Brave browser and Basic Attention Token. Prior to his role at Brave, Eich was the founder and CTO of Mozilla and also invented JavaScript in 1995. He also helped launch one of the world's most popular web browsers in 2004 — Mozilla Firefox. Bondy is a heavily experienced engineer with previous experience working as a senior software engineer at Mozilla

The main reasons to invest in BAT include: - Users are rewarded with BAT for viewing ad content, publishers can deliver higher-impact ads and advertisers can be assured their messaging is being viewed by a willing audience.  - The advertising budget must be paid entirely in Basic Attention Tokens, which advertisers can acquire from a variety of third-party exchange platforms. Out of this, Brave takes a small commission, and the rest is distributed to publishers and users